YouTube Music: your move, Spotify.


The how to fix Spotify article was literally a year in the assembling, because I was in the throes of the book I won’t name, and Rocknerd went on the back burner while I did the thing that made money. So it’s probably good I finally got it posted, ‘cos YouTube weren’t standing still:

But YouTube was made for watching, which meant fans have had to jump back and forth between multiple music apps and YouTube. Those days will soon be over. On Tuesday, May 22, we’ll begin rolling out YouTube Music, a new music streaming service made for music on top of the magic of YouTube: making the world of music easier to explore and more personalized than ever. Whether you want to listen, watch or discover, it’s all here.

YouTube will also be doing personalised mixtapes, like the Spotify Daily Mixes.

Note the callout to the fan uploads of obscure mixes you absolutely won’t find anywhere else:

YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.

And they’ve also made their metadata even better:

For over half a billion videos that contain music, when you click “Show more”, you’ll see more detail about the artists and songwriters, and the labels and publishers who represent them, including a link to the Official Artist Channel and official music video when available.

YouTube Music is a merge and rebranding of Google’s previous paid services, YouTube Red and Google Play Music. There’s also YouTube Premium, which is somehow different to YouTube Music Premium.

Whatever the new thing is called, it launches today, in the US, Mexico, Australia, New Zealand and South Korea.

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